REI KONGJetstar · December 2023
Make It Count campaign.
A campaign rollout launched as travel resumed after the pandemic, helping Jetstar reconnect with travellers across social, digital and out-of-home placements.
Visual Designer
Campaign system rollout, layout design and production
Singapore
Context
An immediate return to travel campaign for Singapore.
As Singapore reopened and Jetstar flights resumed after the pandemic, the Make It Count campaign launched to reconnect with travellers and encourage them to travel again.
The campaign needed to work across social, digital and out-of-home channels while keeping a consistent message and visual identity.
01. Applying the campaign visual device
A familiar view became a flexible campaign frame.
The plane window resonated as a simple expression of travel, possibility and the moments ahead. As part of the campaign’s creative direction, it became a familiar frame that could flex across fares, messaging and imagery.
Approach
One campaign, brought to life across every placement.
I turned the plane window visual into a practical campaign system, creating layouts and adaptations across social, digital and out-of-home placements.
Working closely with marketing stakeholders, I balanced the creative intent with production and compliance requirements, ensuring offers, legal copy and campaign messaging stayed clear and consistent throughout the campaign.
The campaign ran across social, digital, print and out-of-home placements for Singapore’s return to travel.
02. Campaign applications
One visual system, carried across the journey.
A selection of campaign assets I created using the campaign system, including out-of-home, Jetstar’s inflight magazine, digital placements and fare promotions.
Singapore to Bangkok Promotion
Baggage Message
Singapore to Bali Promotion
Singapore to Kuala Lumpur Promotion
Club Jetstar Membership Promotion
Singapore to Melbourne Promotion
Singapore to Melbourne Promotion
Project credit
Created as part of the Jetstar Southeast Asia team. I brought the Make It Count campaign to life across Singapore touchpoints.